Discover what’s next for our industry.


As the real estate industry shifts to a consumer-driven marketplace, we’re transforming the way we work together. That’s why we’ve created Zillow Unlock — a new, annual conference that brings together select partners from our Zillow Premier Agent, Rentals and New Construction businesses.

With two days of immersive content and deep relationship-building, this invitation-only event will inspire you to become a trailblazer in our evolving industry. You’ll leave ready to take your business to the next level with:

A clear understanding of how Zillow can help you achieve success in an on-demand ecosystem

Data and insights that will give you a competitive advantage

New and purposeful relationships with peers and industry leaders

Rich education and training on the latest tools and products

Join us as we unlock this new world of real estate together. You won’t want to miss it!

Zillow unlock people photo

Registration Rates

Zillow Unlock replaces the Zillow Premier Agent, Multifamily and New Construction Forums. Space is limited at this inaugural event, so we encourage you to book soon with the following registration rates:


Oct. 12 – Oct. 27

Social Guest*

*Social guest for attendance at receptions and parties only, no content sessions


Additionally, we invite you to take advantage of these special room rates at the Aria and Park MGM during the registration process:

  • Aria: $215/night + tax and resort fees
  • Park MGM: $169 + tax and resort fees

Please note: We’re expecting to be at capacity well before the start of the conference. If you’d like to attend, we recommend reserving your spot early to avoid being waitlisted. Those invitees who are waitlisted will only be able to register if a spot becomes available.



Reserve my spot!



Zillow Unlock amplifies the gold standard that our conferences are known for! With two full days of content, you can expect even more motivating speakers, informative workshops and impactful networking opportunities. Take a glimpse at the high-level agenda below and stay tuned for more details.

Sunday, October 27




Registration and
conference hub open


Welcome reception

Monday, October 28


Morning general session
with opening keynote
and speakers


Afternoon sessions and workshops for Zillow Premier Agent, Rentals and New Construction

Tuesday, October 29


Morning general session
with keynote speakers


Afternoon sessions and workshops for Zillow Premier Agent, Rentals and New Construction


Closing party at Drais

View Full Agenda

Featured Speakers


Rich Barton

Co-founder and CEO


As chief executive officer of Zillow Group, Rich oversees the company’s portfolio of real estate and home-related brands, including Zillow, Trulia, StreetEasy, HotPads, Naked Apartments, and Out East. Rich co-founded Zillow in 2005 and served as CEO until 2010 when he became the company’s executive chairman. He returned as CEO in early 2019.

Before Zillow, Rich founded Expedia within Microsoft in 1994 and successfully spun the company out as a public company in 1999. He served as president, CEO and board director of Expedia from 1999 until 2003. He also co-founded and served as non-executive chairman of Glassdoor from 2007 to 2018.

Rich was a venture partner at Benchmark from 2005 until 2018. He’s served on many public company boards and continues to be a board director for Netflix, Qurate, Artsy, and Zillow Group. He earned a Bachelor of Science in General Engineering: Industrial Economics from Stanford University.


Brad Inman

Founder & Owner


Brad Inman is an entrepreneur, award-winning journalist, author and publisher.

He is the founder and owner of Inman, real estate’s leading name in news, information and innovation. He has penned several books including Bay Area Liveable Neighborhoods, Real Estate Will Never Be the Same, and The Right Way to Do Wrong. He is currently working on a book about the clash between Wall Street, Silicon Valley and the real estate industry.

Inman also founded, an early provider of online marketing programs; TurnHere, an online commercial video platform; and Vook, an online e-publishing platform. He was the first investor in and served as chairman of the board before it was sold to Vox Media.

He has been a visiting lecturer at the School of Journalism and the Haas School of Business at the University of California, Berkeley. He is a husband, father and grandfather.


Sarah Robb O’Hagan

Founder and CEO

Extreme Living

Sarah Robb O’Hagan is founder and CEO of Extreme Living—a company designed to help individuals and organizations play to their highest potential.

She is the former CEO of Flywheel Sports, former president of Equinox, former global president of Gatorade, former GM and marketing director of Nike, and former marketing director of the Virgin Group.

During her career, Sarah led the development of several breakthrough innovation efforts and also experienced a “canyon of career despair” in her 20s. Using these failures to motivate herself forward, she eventually led a $5 billion global business by age 38.

Robb O’Hagan has been named twice to Forbes magazine’s “Most Powerful Women in Sports,” named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business.


Russell Dubner

CEO and President, U.S., of Edelman


Russell Dubner is a 25+ year veteran of Edelman, a global communications firm that counsels leading companies and institutions to help them evolve, promote and protect their brands and reputations. He oversees the U.S. region, the firm’s largest operation.

Russell works with a wide range of clients including Cigna, Mitsubishi Heavy Industries, PwC, Petco, Juniper, REI, SeaWorld, Samsung and Two Sigma.

His contributions to the firm’s IP and offerings include tenets for enduring engagement, reputation recovery methodology, and a communications guide to the shifting media ecosystem.

Previously, Russell was president of Edelman’s New York office. Under his leadership, the office doubled in size to become one of New York’s largest agencies and received numerous awards for both client work and employee satisfaction.

He holds an MBA from Columbia Business School and is a graduate of Franklin & Marshall College.


Brian J. King

Global Officer Revenue Strategy & Global Sales

Marriott International

With over 30 years of lodging experience, Brian’s career has been driven by the belief that “the customer is king.” As Global Officer of Digital, Distribution, Revenue Strategy & Global Sales for Marriott International, Brian’s team optimizes demand, drives revenue and delivers a seamless experience for customers across all of the company’s sales channels.

Brian has been a featured contributor for USA Today, The New York Times, The Wall Street Journal and Time. He is an appointed Commissioner for the California Travel & Tourism Commission and a judge for the Interactive Advertising Board. Additionally, Brian was named one of the “25 Most Influential People” by Successful Meetings and is a 2018 recipient of Fortune Partners’ “Top Service Award.”

Brian has a B.A. in Communications from Cardinal Stritch University and has completed executive courses at the Kellogg School of Management at Northwestern University and the School of Hotel Management at Cornell University.


Jay Acunzo

Author & Founder

Marketing Showrunners


Ben Alton

Senior Group Manager



Sara Anissipour

Director, Enterprise Sales



Carey Armstrong

VP, Zillow Premier Agent Strategy & Operations



Stephen Capezza

VP, Premier Agent Sales



Tim Correia

SVP, Integrated Transaction Experience



Laura Eddy

Senior Director, Consumer & Customer Insights



Steve Foster

Consumer Insights Senior Manager



Aimee Johnson

Chief Marketing Officer



Skylar Olsen

Director, Economic Research



Christopher Roberts

SVP & General Manager of Rentals



Greg Schwartz

President, Media and Marketplace



Jake Shapiro

Principal Product Manager



Michael Sherman

VP, Zillow Group Rentals



Caroline Stanford

Senior Director, Strategy & Operations



Nicholas Stevens

Director, Product Management, AI



Jami Thomas

Senior Director of Sales, Rentals



Jeremy Wacksman




Lucy Wohltman

VP, New Construction




Curious to learn more about Zillow Unlock? Keep reading below for details about this inaugural event.

Introducing Zillow Unlock

What is Zillow Unlock?

Zillow Unlock is a new conference that brings together our most valued partners from our Zillow Premier Agent, Rentals and New Construction businesses.

We created this invitation-only event to unite, educate and inspire the exceptional partners who help us provide first-rate service to consumers through every phase of their housing journey.

Why is it called Zillow Unlock?

As the real estate industry shifts to a consumer-driven marketplace, the future is full of possibilities waiting to be discovered. We’re excited to “unlock” those opportunities in conjunction with the people who are crucial to our success — our valued partners!

Why did Zillow move to an all-partner forum?

As we begin to support consumers throughout their housing journey, it’s essential that we unite our partners in a more cohesive way. We believe creating an annual, all-partner forum will enable us to build the seamless experience that consumers expect in an on-demand market.


How are Zillow partners being selected to participate?

Each marketplace has its own criteria for selecting attendees for Zillow Unlock. Please contact your Zillow representative for more information.

When and how will Zillow partners be invited?

Invitations for Zillow Unlock will be sent in late July via email.

Who do I contact if I didn’t receive an invite?

Please contact your Zillow representative directly. If you’re not sure who that is, please email us at We’ll respond within two business days.


How do I register for Zillow Unlock?

If you received an invitation, please follow the instructions included in the invite.

What is the registration price for Zillow Unlock?

We’re offering the following registration rates, which are tiered by booking dates:

  • Early Bird (July 30 - Aug. 16) = $99
  • Standard (Aug. 17 - Oct. 11) = $199
  • Late/Onsite (Oct. 12 - Oct. 27) = $299
  • Social guest (for attendance at receptions and parties only, no content sessions) = $79

Is there a cancellation policy for registration fees?

Yes, registration fees and social guest fees (if applicable) will be fully refunded for cancellations received through Friday, September 27, 2019 by 11:59 p.m. PST. No refunds will be issued for cancellations received after this date.

I just tried to register, but it appears the conference is full. How do I get on the waitlist?

If you received a message that Zillow Unlock is at capacity, please fill out the waitlist form on the website. You’ll be added to the waitlist on a first-come, first-served basis and will be notified if a space becomes available.

Are there special hotel rates for Zillow Unlock?

Yes, we’re offering special room rates at two host hotels:

  • Aria: $215/night + tax and resort fees
  • Park MGM: $169/night + tax and resort fees

How do I book a hotel for Zillow Unlock or make changes to an existing reservation?

You’ll be prompted to book a hotel reservation when you register. You can also decline a hotel if you prefer to book other accommodations. You can change existing reservations by logging back into your account and selecting “edit.”

Is a deposit required to guarantee a hotel reservation?

Yes, attendees must provide a credit card number while booking a reservation, and they will be charged the first night’s rate plus tax.

What are the hotel cancellation policies?

Attendees can cancel their reservations without penalty up to 72 hours prior to their scheduled arrival. If cancellations are made after that or if the attendee doesn’t check in on their scheduled arrival date, the attendee will be charged the first night’s rate and tax. Any remaining nights of a no-show reservation will be canceled.

Can I book multiple rooms on my registration for myself and my colleagues?

No, each attendee is responsible for booking their own hotel accommodations when they register.

At Zillow Unlock

Where do I check in for the event and pick up my badge?

The Zillow Unlock registration desk will be at the entrance to the Aria West Convention Center on the second level of the hotel. It will be open during the following hours:

  • Oct. 27: Noon - 7:30 p.m.
  • Oct. 28: 7:30 a.m. - 5 p.m.
  • Oct. 29: 7:30 a.m. - noon

Is there a Zillow Unlock app? How do I download it?

Yes, the Zillow Unlock app is your main source of information for everything related to the conference, and we recommend downloading it before you arrive. Instructions on how to download the app will be sent to attendees by early October.

Will meals be provided?

The conference will include the following complimentary food and drinks:

  • Oct. 27: Welcome reception drinks and appetizers
  • Oct. 28: Breakfast, lunch and breaks
  • Oct. 29: Breakfast, lunch and breaks

Will shuttle buses be provided if I stay at the Park MGM?

The Park MGM is next to the Aria, and it takes less than 10 minutes to walk between the two hotels. Simply follow the signs from the lobby of the Park MGM.

Will transportation be provided for the party at Drai’s on Tuesday evening?

Yes, shuttle buses will depart for Drai’s starting at 7:45 p.m. from the Aria’s north valet location. The shuttles will run throughout the evening until 11:15 p.m., when the last shuttle will depart Drai’s. All shuttles departing Drai’s will leave from the main side entrance of the club.

Will there be accessibility accommodations or special services?

Yes, we want every attendee to have the best experience possible, and we’re here to support guests who need extra assistance. Please email us at

Zillow Premier Agent

Will Zillow Premier Agent still have its own Forum?

No, Zillow Unlock is our new annual partner summit. It replaces the Premier Agent Forum.

How are partners from Zillow Premier Agent being selected to participate?

The majority of invitees are Best of Zillow agents (those with Customer Experience Scores of 90+) as of July 1, 2019, plus other valued partners.


Will Rentals still have its own Forum?

No, Zillow Unlock is our new annual partner summit. It replaces Multifamily Forum.

Who is invited?

Zillow Unlock is an invitation-only event and invites are extended to a limited number of our rentals partners.

New Construction

Will New Construction still have its own Forum?

No, Zillow Unlock is our new annual partner summit. It replaces New Construction Forum.

Who is invited?

Zillow Unlock is an invitation-only event and invites are extended to a limited number of new construction professionals.


Who do I contact if I still have unanswered questions about Zillow Unlock?

Email us at We’ll respond within two business days.